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Yahoo Ad Revenue to Drop Nearly 14% This Year

Ad revenues and user numbers downgraded

New York, NY (March 23, 2016) — While digital ad revenues continue to grow for Facebook and Google, they will fall considerably for Yahoo this year, according to eMarketer’s latest ad spending forecast.

Yahoo’s worldwide net digital ad revenues will fall 13.9% this year to $2.83 billion, from $3.28 billion in 2015. That means its share of the overall digital ad market will fall to 1.5%, from 2.1% last year.


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Douglas Clark
PR Manager, North America

Posted on March 23, 2016.