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Industry KPI Results
> Video Completion Rate (VCR)

Video Completion Rate (VCR)

Overall
By Ad Length
By Device
By Media Type
By Video Ad Duration
By Video Ad Duration and Device
Extreme Reach
Source
Methodology
Notes
Updated: Q2 2022
Extreme Reach is a video ad delivery and workflow platform.
Updated: Q2 2022
Data is from the August 2022 Extreme Reach “Q2 2022 Video Benchmarks Report.” Digital video ad impressions were served in North America on the Extreme Reach platform via connected TV (CTV), desktop, smartphone (including in-app and web browser), and tablet during each quarter. Impressions were served primarily in the US. Many Extreme Reach clients are from Fortune 100 companies. Extreme Reach is a digital video/TV ad server and analytics company.
Updated: Q2 2022
Updated: Q2 2022
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