ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Dec 15, 2025

Creators are putting brand quality at the top of their partnership wish list

Article |
 Dec 15, 2025

UK-based Starling plans to buy a bigger loan book

Article |
 Dec 15, 2025

Banks should build strategy around life stages, not products

Article |
 Dec 15, 2025

Decoding the mixed signals of the 2025 holiday season

Article |
 Dec 15, 2025

Lenders should personalize their mortgage pitch as rates fall

Article |
 Dec 15, 2025

As CTV takes the lead, marketers adapt to multitasking audiences

Article |
 Dec 15, 2025

Agencies work to fill commerce media network gaps

Article |
 Dec 15, 2025

Albertsons expands off-site shoppability

Article |
 Dec 15, 2025

OpenAI counters Gemini with new model built for high-stakes brand tasks

Article |
 Dec 15, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
Industry KPI Results
> Return on Ad Spend (ROAS) Growth

Return on Ad Spend (ROAS) Growth

Return on advertising spend (ROAS) growth measures the year-over-year change in how much sales revenue is generated for every dollar spent on advertising. A higher ROAS indicates more efficient and profitable ad performance.

By Platform
By Channel
EMARKETER
Source
Methodology
Notes
Updated: Q4 2025
EMARKETER is the leading research, data, and insights provider, helping companies maximize revenue, optimize spend, and anticipate digital disruption through our carefully vetted data sources and proprietary research methodology.
Updated: Q4 2025
Estimates are based on the analysis of multiple factors related to advertising performance and spending efficiency, including macroeconomic conditions; historical trends in digital ad spending and return ratios; reported financials from major ad platforms and publishers, and data from first-party performance benchmarks. Additional inputs include consumer spending and ecommerce sales data; media consumption and device usage trends.
Updated: Q4 2025
Return on advertising spend (ROAS) growth measures the year-over-year change in how much sales revenue is generated for every dollar spent on advertising. A higher ROAS indicates more efficient and profitable ad performance. Additional Note: All numbers are EMARKETER estimates.
Updated: Q4 2025
grid image
Already have a subscription?Sign In

Access All Industry KPIs

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Learn More