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Industry KPI Results
> Native Display Ad CTR

Native Display Ad CTR

Native display ad CTR is the number of clicks an ad receives divided by the total number of times the ad is displayed (impressions). Advertising categorizations are are based on the Internet Advertising Bureau (IAB) classifications.

By Vertical and Country
Taboola
Source
Methodology
Notes
Updated: Q3 2024
Taboola
Taboola is a content discovery and native advertising platform.
Updated: Q3 2024
Taboola
Data is collected and analyzed by Taboola during Q4 2023. The analysis includes over 80 billion impressions and over 100 million clicks. The dataset covers paid and organic media performance from advertisers across various verticals including e-commerce retailers, beauty products, mobile apps, consumer technology, SaaS, telecommunication, food delivery services, restaurants, grocery stores, banks, financial planners, accountants, and more. Taboola is a content discovery and native advertising platform. Data covers large enterprises, DTC and SMB companies.
Updated: Q3 2024
Taboola
Data represents activity among Taboola clients, broader industry metrics may vary. Native display ad CTR is the number of clicks an ad receives divided by the total number of times the ad is displayed (impressions).
Updated: Q3 2024
Taboola
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