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Industry KPI Results
> Install-To-Purchase Conversion Rate

Install-To-Purchase Conversion Rate

Install-to-purchase conversion rate is the percentage of users who made at least one in-app purchase within 30 days of install.

By Vertical
AppsFlyer
Source
Methodology
Notes
Updated: Dec-24
AppsFlyer
AppsFlyer provides businesses with comprehensive mobile app analytics and attribution solutions, including measurement, fraud detection, deep linking, in-app marketing, audience segmentation, and user behavior insights.
Updated: Dec-24
AppsFlyer
Data is from the quarterly AppsFlyer Industry Benchmark Report which is based on users who installed during the referenced quarter of the collection year. To maintain anonymity and ensure data aggregation, all results are derived from fully anonymous and aggregated data. Stringent volume thresholds and methodologies are adhered to uphold statistical validity, and only slicers that meet these criteria are considered for inclusion. Additionally, all metrics presented reflect averages per app after the exclusion of statistical outliers. The categorization of apps is based on the App IQ taxonomy provided by data.ai.
Updated: Dec-24
AppsFlyer
The percentage of users who made at least one in-app purchase within 30 days of install; metric is described as the share of paying users; among apps with a minimum threshold of 30,000 installs in the quarter and country in question.
Updated: Dec-24
AppsFlyer
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