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Industry KPI Results
> Gaming App Install Ad Spend

Gaming App Install Ad Spend

App install ad spend is the average budget an app spends on user acquisition in USD.

By Vertical
AppsFlyer
Source
Methodology
Notes
Updated: Mar 2025
AppsFlyer
AppsFlyer provides businesses with comprehensive mobile app analytics and attribution solutions, including measurement, fraud detection, deep linking, in-app marketing, audience segmentation, and user behavior insights.
Updated: Mar 2025
AppsFlyer
Data is from the quarterly AppsFlyer Industry Benchmark Report which is based on users who installed during the referenced quarter of the collection year. To maintain anonymity and ensure data aggregation, all results are derived from fully anonymous and aggregated data. Stringent volume thresholds and methodologies are adhered to uphold statistical validity, and only slicers that meet these criteria are considered for inclusion. Additionally, all metrics presented reflect averages per app after the exclusion of statistical outliers. The categorization of apps is based on the App IQ taxonomy provided by data.ai.
Updated: Mar 2025
AppsFlyer
The average budget an app spends on user acquisition in USD; data sourced by API connected to nearly 100 media sources; among apps with a minimum threshold of 30,000 non-organic installs in the quarter and country in question.
Updated: Mar 2025
AppsFlyer
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