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Industry KPI Results
> Ecommerce ROAS (North America)

Ecommerce ROAS (North America)

Ecommerce ROAS is the total revenues attributed to ad campaigns divided by the total ad spend for these campaigns.

By Industry
Impact
AdScale
Source
Methodology
Notes
Updated: Dec-24
Impact
Impact.com is a partnership management platform.
Updated: Dec-24
Impact
Data is from the North American retail campaigns from January 1 – December 31, 2023, and January 1 – December 31, 2024. Only consistently active “same-store campaigns” were included, while high-revenue “whales” were excluded to prevent bias. All data is anonymized, aggregated, and privacy-compliant.
Updated: Dec-24
Impact
Data represents activity among Impact.com clients, broader industry metrics may vary. Return on Ad Spend (ROAS) is the total revenues attributed to ad campaigns divided by the total ad spend for these campaigns.
Updated: Dec-24
Impact
Source
Methodology
Notes
Updated: Q1 2025
AdScale
AdScale is an AI-powered advertising automation platform.
Updated: Q1 2025
AdScale
Data is from 1,071 US ecommerce brands across 15 verticals, collected and analyzed for 2024. It includes direct-to-consumer brands selling through their own websites, excluding marketplace sellers. Brands are categorized by revenue, with stores processing fewer than 50 monthly orders excluded. Ecommerce data is sourced directly from stores, while advertising data comes from Google and Meta ad accounts.
Updated: Q1 2025
AdScale
Data represents activity among AdScale clients, broader industry metrics may vary. Ecommerce ROAS is the total revenues attributed to ad campaigns divided by the total ad spend for these campaigns.
Updated: Q1 2025
AdScale
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