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Industry KPI Results
> Display Ad Fraud Rates

Display Ad Fraud Rates

Ad fraud represents any impressions resulting from a deliberate activity that prevents the proper delivery of ads to real people, at the right time, in the right place.

By Device and Region
IAS
Source
Methodology
Notes
Updated: H1 2024
Integral Ad Science is a digital ad verification company.
Updated: H1 2024
Data is from the October 2022 Integral Ad Science (IAS) "Media Quality Report H1 2022." The report is based on over a trillion global impressions from ad campaigns that ran between January-June 2022. Countries include Australia, Canada, France, Germany, Italy, Japan, New Zealand, UK and US. Integral Ad Science is a digital ad verification company.
Updated: H1 2024
Ad fraud represents any impressions resulting from a deliberate activity that prevents the proper delivery of ads to real people, at the right time, in the right place - resulting in financial or opportunity loss by the advertiser and/or publisher in a particular transaction.
Updated: H1 2024
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