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EMARKETER
Industry KPI Results
> Display Ad Brand Risk

Display Ad Brand Risk

Brand risk represents the impressions on pages that are flagged for posing various levels of harm to brand image and/or reputation through association.

By Device and Region
IAS
Source
Methodology
Notes
Updated: H1 2024
Integral Ad Science is a digital ad verification company.
Updated: H1 2024
Data is from the October 2022 Integral Ad Science (IAS) "Media Quality Report H1 2022." The report is based on over a trillion global impressions from ad campaigns that ran between January-June 2022. Countries include Australia, Canada, France, Germany, Italy, Japan, New Zealand, UK and US. Integral Ad Science is a digital ad verification company.
Updated: H1 2024
Ad brand risk are impressions on pages that are flagged for posing various levels of harm to brand image and/or reputation through association, based on eight core content categories: adult, alcohol, gambliing, hate speech, illegal downloads, illegal drugs, offensive language, and violence.
Updated: H1 2024
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