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Industry KPI Results
> Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) is the measure of total revenue generated from a customer over their entire relationship with a business.

By Industry
AdScale
Source
Methodology
Notes
Updated: 2024
AdScale
AdScale is an AI-powered advertising automation platform.
Updated: 2024
AdScale
Data is from 1,071 US ecommerce brands across 15 verticals, collected and analyzed for 2024. It includes direct-to-consumer brands selling through their own websites, excluding marketplace sellers. Brands are categorized by revenue, with stores processing fewer than 50 monthly orders excluded. Ecommerce data is sourced directly from stores, while advertising data comes from Google and Meta ad accounts.
Updated: 2024
AdScale
Data represents activity among AdScale clients, broader industry metrics may vary. Customer Lifetime Value (CLV) is the measure of total revenue generated from a customer over their entire relationship with a business.
Updated: 2024
AdScale
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