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EMARKETER
Industry KPI Results
> Conversion Rate Growth

Conversion Rate Growth

Conversion rate growth is change in sales transactions as a percentage of traffic over time

Overall
RetailNext
Source
Methodology
Notes
Updated: Jan-25
RetailNext is an in-store analytics provider
Updated: Jan-25
Data is from the series of monthly RetailNext reports titled "Retail Performance Pulse: Year-Over-Year Report." Tens of millions of shopping trips to specialty and large-format retail stores within the continental US were analyzed during each month. Regional analyses include only retail chains with a presence across all regions. RetailNext is an in-store analytics provider.
Updated: Jan-25
Data represents activity among RetailNext clients, broader industry metrics may vary. April 2021 weekly and month-to-date numbers are compared to 2019 due to store closings in beginning in March 2020. November 2020-April 2021 includes closed stores due to lockdowns in the region. Conversion rate (CVR) is sales transactions as a percentage of traffic.
Updated: Jan-25
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