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Industry KPI Results
> Attention Metric (AU)

Attention Metric (AU)

Attention Metric AU measures the likelihood of a placement to effectively capture attention and generate impactful outcomes.

By Channel and Platform
Adelaide
Source
Methodology
Notes
Updated: Q2 2025
Adelaide
Adelaide is a data and analytics company focused on media quality.
Updated: Q2 2025
Adelaide
Data is collected and analyzed quarterly by Adelaide during 2023. The analysis includes more than 11 million monthly placements (representing over 173 billion impressions) across more than 1,000 global campaigns. An average of 380,000 domains and 18 industries were measured as part of this analysis. AU models are routinely trained using outcome data, including but not limited to, upper-funnel awareness and purchase data for reliably predictive outcomes through the funnel and across campaigns.
Updated: Q2 2025
Adelaide
Data represents activity among Adelaide clients, broader industry metrics may vary. The Attention Metric (AU) is a relative score that allows for an apples-to-apples comparison of media quality across sites, placements, platforms, and channels. For example, in Q2 2024, YouTube ads were three times more likely to effectively capture attention and generate impactful outcomes than native ads.
Updated: Q2 2025
Adelaide
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