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EMARKETER
Industry KPI Results
> Programmatic Ad Spend Growth

Programmatic Ad Spend Growth

By Industry
By Country
By Device
PubMatic
Logan
Source
Methodology
Notes
Updated: Q4 2024
PubMatic is a digital platform that delivers digital advertising insights.
Updated: Q4 2024
Data is from PubMatic's "Quarterly Global Digital Advertising Spend Trends" report. Data is based on over 15 trillion global advertiser bids on a monthly basis.
Updated: Q4 2024
Q4 2020 data is QoQ comparison.
Updated: Q4 2024
Source
Methodology
Notes
Updated: 2023
Logan
Logan is a programmatic advertising platform.
Updated: 2023
Logan
Data is collected and analyzed by Logan from January 1, 2023, to December 31, 2023. The dataset is based on the analysis of 9,000+ programmatic campaigns across Latin America, representing 1,000+ brands. The data collection includes various advertising formats such as display ads and programmatic ads.
Updated: 2023
Logan
Data represents activity among Logan clients, broader industry metrics may vary. The percent change in the amount of money spent on programmatic ads during a specified period.
Updated: 2023
Logan
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