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By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Agentic Cross Platform Digital Display Ad Spending

Overall

Agentic Digital Display Ad Spending

Programmatic vs Non Programmatic

Agentic Programmatic Digital Display Ad Spending

Agentic Non Programmatic Digital Display Ad Spending

Platform Specific vs Cross Platform

Agentic Platform Specific Digital Display Ad Spending

Agentic Cross Platform Digital Display Ad Spending

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Source & Notes

Data Table

Source: EMARKETER Forecast, October 2026 - November 2026

Note: programmatic digital display ads for which an AI agent, acting for the buyer, autonomously executes the purchase through independent ad tech (open web)

Additional Note: Buyer and seller agents are able to discover, negotiate, and transact with each other through interoperable protocols, such as Ad Context Protocol (AdCP) and Agentic Advertising Management Protocols (AAMP), via real-time bidding (RTB) or programmatic direct. Independent demand-side platform (DSP), supply-side platform (SSP), and exchange agents are included.

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