Products

Note: includes instream video such as those appearing before, during or after digital video content on a subscription-based OTT platform (pre-roll, mid-roll, post-roll video ads) and video overlays; appears on appears on desktop, and laptop computers as well as mobile phones tablets, and other internet-connected devices for all formats mentioned

Additional Note: "Paramount acquirer" assumes Paramount acquires Warner Bros. Discovery and launches a Paramount+ and HBO Max bundle in Q3 2027

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders

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