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Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices for all formats mentioned; includes contextual text links, paid inclusion, and paid listings; excludes display-oriented formats on social networks, even if triggered by search queries

Additional Note: Schools K–12 implement a strict classroom ban on phones and social-media use, requiring devices to be off or stored during instructional hours to address attention, classroom disruptions, and student well-being concerns. After initial resistance, compliance improves as routines form and teachers adopt more tech-free engagement, which materially reduces in-class teen attention supply on TikTok, Instagram, and Snapchat, with only partial after-school make-up.

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