Source: EMARKETER Forecast, December 2025 - January 2026
Note: includes advertising that appears on connected TV devices; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
Additional Note: Examples include display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku, and YouTube. Network-sold inventory from traditional linear TV and addressable TV advertising is excluded.