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Note: display advertising purchased through a retailer’s media network or DSP that appears outside of the retailer’s owned websites or apps. Examples include Amazon DSP display placements or campaigns bought through other retailer media networks delivered on third-party sites or apps.

Additional Note: Includes formats such as banners, rich media, sponsorships, and video ads. These ads run across desktop, laptop, mobile, tablet, and other internet-connected devices. While delivered outside retailer-owned environments, they are sold through retail media networks.

Methodology: Estimates are based on the analysis of macro-level economic conditions, historical advertising market trends, reported revenues from major ad publishers, estimates from other research firms, benchmark sources, consumer media consumption and device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

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