Additional Note: Represents the gross value of products or services sold on Loblaw Companies supermarket and drug store banner websites (browser or app), regardless of the method of payment or fulfillment; excludes travel and event tickets; includes Fortinos, Joe Fresh, Independent City Market, Loblaw's, Maxi, No Frills, Provigo, Provigo Le March�, Real Canadian Superstore, Shoppers Drug Mart, T&T Stores, Your Independent Grocer, Zehrs and others.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.