Source: EMARKETER Forecast, July 2025 - July 2025
Note: All years converted to US dollars using average 2024 exchange rates; includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets Additional Note: Represents the gross value of products or services sold on Empire Company supermarket banner websites (browser or app), regardless of the method of payment or fulfillment; excludes travel and event tickets; includes IGA, Longo's, Safeway, Sobey's, Thrifty Foods and others.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.