Products

Note: Includes advertising that appears within generative AI platforms such as ChatGPT, Google Gemini, Microsoft Copilot, Perplexity AI, and You.com, as well as AI-powered search summaries like Google AI Overviews and Bing AI-powered summaries; includes sponsored answers and brand mentions embedded in AI-generated summaries or conversational responses triggered by user queries; includes formats priced on a cost-per-click, cost-per-engagement, or impression basis tailored to generative environments; excludes traditional keyword-based search ads and standard paid listings on search engine results pages

Additional Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices for all formats mentioned; excludes display-oriented formats on social networks, even if triggered by search queries

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders

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