Products

Note: includes in-app advertising that appears on mobile phones, tablets, and other internet-connected mobile devices; excludes CTV advertising via Wurl and revenue from AppLovin’s apps segment; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

Powerful data and analysis on nearly every digital topic.

Become a Client

Products

Events & Resources

Topics

Latest Articles

The big answers: EMARKETER Daily quiz

YouTube reigns supreme in crowded streaming wars

China’s probe on Nvidia shakes AI’s foundation

Black Friday marketing guide: Value, loyalty, and AI tools

Marketers say AI isn’t delivering social data in real time, causing brands to miss trend windows

What the Amazon and Netflix ad alliance means for commerce media’s future

US healthcare workers feel undervalued, eye new roles

Nano Banana propels Gemini to top of iOS App Store downloads

Retailers head back to school to build ties with Gen Z

Robotaxis shift gears from pilot tests to broader rollouts

About

Coverage →

Industries →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Industries

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries