Products

Note: ages 14+; digital buyers who have made at least one purchase during the calendar year after consuming online media content (including video, text, and images) with an immediate purchase option embedded in or adjacent to the content; includes ads, sponsored content, and organic content; excludes search ads and product listings (e.g., carousel ads on Instagram)

Additional Note: A shoppable media purchase may be completed within the content platform site or app, through a retailer site or app, or through a third-party service (e.g., PayPal). Examples include clicking through a call-to-action link on a livestreaming video, in a social media post, or in an affiliate ad on social media, or scanning a QR code on a connected TV, then being taken to a page where items can immediately be added to a shopping cart and the purchasing process begins. Instances where the buyer is taken to the retailer's webpage, but items cannot be immediately added to a cart and the purchasing process cannot immediately begin, are excluded.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers and social network companies, consumer online buying trends and macro-level economic conditions.

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