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Events
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Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Nov 26, 2025
Diners are finding restaurant deals in their inbox and social feeds
Article |
Nov 26, 2025
Last-minute ways retailers can win the Cyber Five
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Nov 26, 2025
Bringing clarity to CTV: The push for consistent KPIs and smarter signals
Article |
Nov 26, 2025
Marketers lean on programmatic to take full advantage of CTV's strengths
Article |
Nov 26, 2025
OpenAI defends ChatGPT amid lawsuits over mental health harms
Article |
Nov 26, 2025
Novo aims for a stronger Wegovy dose to rival Lilly’s Zepbound
Article |
Nov 26, 2025
US Bank’s Bonus Days promotion seeds ground for possible media network ambitions
Article |
Nov 26, 2025
Here comes the BNPL: David’s Bridal brings Sezzle to wedding dress shopping
Article |
Nov 26, 2025
Apple Pay remains dominant at the POS but PayPal, Cash App, and Google Pay gain ground
Article |
Nov 26, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Digital Media Time Spent by Device
Overall
by Device
Activity by Device
Source: EMARKETER Forecast, June 2025 - October 2025
Note: ages 18+;*includes all time spent using the internet through a connected TV; includes connected TV devices such as Apple TV, Xfinity Flex, connected Blu-ray devices, connected game consoles, Google Chromecast, Roku, and smart TVs; ** includes all time spent with internet activities on desktop/laptop computers;*** includes all time spent with internet activities on mobile devices (smartphones, feature phones, and tablets);**** includes other internet-connected devices (e.g., smart speakers, smartwatches, smart appliances, and connected vehicles); data includes connected TVs until 2017
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.