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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
Article |
Jul 16, 2025
Nonessential spending slumps amid tariff price hikes
Article |
Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
Article |
Jul 15, 2025
Marketers rush to unify social, CTV strategies
Article |
Jul 15, 2025
AI summaries in Google’s news feed could undercut publisher traffic—again
Article |
Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
Article |
Jul 15, 2025
Shopify adds AI agent guardrails to protect its business model
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Jul 15, 2025
Bank earnings show consumer strength as delinquencies fall, spending rises
Article |
Jul 15, 2025
Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
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Our Methodology
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Learn More →Card Network Transaction Value Share, by Company
by Company
Source: EMARKETER Forecast, January 2025 - June 2024
Note: represents the aggregate dollar amount of purchases made with company and other branded cards; includes consumer and commercial cards; includes cash advances and value of other payment products; excludes returns, balance transfers, cash advances and other activity; other includes purchases with debit, prepaid debit,open and closed-loop cards
Additional Note: Includes point-of-sale (POS) transactions made in-store and over the internet. Includes food services and drinking places sales, includes travel and event tickets, payments (such as bill pay or money transfers), mail orders, and gambling and other vice good sales; includes sales tax. Transaction value reported as inside the United States is based on the location of the card issuer and thus can include cross border purchases and purchases while the card holder is abroad.
Methodology: Estimates are based on the analysis of data from the US Department of Commerce and the Federal Reserve, estimates from other research firms, estimates on card transactions and purchases, reported company payment value figures, consumer buying trends, payment adoption trends and macro-level economic conditions.