Products

Note: ages 14+; social network users who have made at least one purchase via a livestreaming session during the calendar year, including online, mobile, and tablet purchases; excludes virtual items gifted by viewers to livestream presenters

Additional Note: Livestreaming ecommerce includes products or services ordered via online video streaming where the presenter demonstrates and discusses the offering and answers audience questions in real time; the livestream session must take place on a social media platform; includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes virtual items gifted by viewers to livestream presenters, travel, and event tickets.

Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, company releases and demographic adoption trends.

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