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Mobile Device In-App Virtual Goods Spending, by Purchase Type

Overall

Mobile Device In-App Purchase Spending

by Purchase Type

Mobile Device In-App Subscription Spending, by Purchase Type

Mobile Device In-App Virtual Goods Spending, by Purchase Type

Per Month, per User

Mobile Device In-App Purchase Spending per Month, per User

Mobile Device In-App Subscription Spending per Month, per User

Mobile Device In-App Virtual Goods Spending per Month, per User

Per Year, per User

Mobile Device In-App Purchase Spending per Year, per User

Mobile Device In-App Subscription Spending per Year, per User

Mobile Device In-App Virtual Goods Spending per Year, per User

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Source & Notes

Data Table

Source: EMARKETER Forecast, August 2025 - June 2024

Note: virtual goods are intangible, nonphysical assets purchased with currency within a mobile app that has value only within that app;

Additional Note: An example of virtual goods in gaming include coins to unlock new levels and new features. Excludes virtual goods purchased in nongaming mobile apps. An example of virtual goods in nongaming include buying new filters in a photo app. Excludes virtual goods that are from gaming mobile apps.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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