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Mobile Device In-App Virtual Goods Spending per Month, per User

Overall

Mobile Device In-App Purchase Spending

by Purchase Type

Mobile Device In-App Subscription Spending, by Purchase Type

Mobile Device In-App Virtual Goods Spending, by Purchase Type

Per Month, per User

Mobile Device In-App Purchase Spending per Month, per User

Mobile Device In-App Subscription Spending per Month, per User

Mobile Device In-App Virtual Goods Spending per Month, per User

Per Year, per User

Mobile Device In-App Purchase Spending per Year, per User

Mobile Device In-App Subscription Spending per Year, per User

Mobile Device In-App Virtual Goods Spending per Year, per User

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Source & Notes

Data Table

Source: EMARKETER Forecast, August 2025 - June 2024

Note: virtual goods are intangible, nonphysical assets purchased with currency within a mobile app that has value only within that app

Additional Note: An example of virtual goods in gaming include coins to unlock new levels and new features. Excludes virtual goods purchased in nongaming mobile apps.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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