Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+EM Advisory

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

See all Solutions →

By ProductEMARKETER PRO+EM Advisory

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Log in Newsletter Sign Up 1-800-405-0844

Become a Client

This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.

Overall

Mobile Device In-App Purchase Spending

by Purchase Type

Mobile Device In-App Subscription Spending, by Purchase Type

Mobile Device In-App Virtual Goods Spending, by Purchase Type

Per Month, per User

Mobile Device In-App Purchase Spending per Month, per User

Mobile Device In-App Subscription Spending per Month, per User

Mobile Device In-App Virtual Goods Spending per Month, per User

Per Year, per User

Mobile Device In-App Purchase Spending per Year, per User

Mobile Device In-App Subscription Spending per Year, per User

Mobile Device In-App Virtual Goods Spending per Year, per User

Become a Client

Does your company already subscribe?

Find out if your company offers access to EMARKETER.

Source & Notes

Data Table

Source: EMARKETER Forecast, August 2025 - January 2026

Note: virtual goods are intangible, nonphysical assets purchased with currency within a mobile app that has value only within that app

Additional Note: Virtual goods purchases can occur within game or nongame apps. Examples of virtual goods include coins to unlock new levels and new features, or buying new filters in a photo app.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

Become a Client

Powerful data and analysis on nearly every digital topic.

Become a Client