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See All Topics →Latest Articles
Explore our Research →Consumers want AI to speed up discovery
Article |
Jul 18, 2025
2025 retail predictions: Mid-year reality check
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Jul 18, 2025
How AI could reshape the future of advertising agencies
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Jul 18, 2025
How healthcare providers and marketers can reduce the risk of patient no-shows
Article |
Jul 18, 2025
Tariff costs will be lower than expected for Abbott and Johnson & Johnson
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Jul 18, 2025
Menopause hormone therapies should drop black box warnings, FDA panel says
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Jul 18, 2025
Criteo rolls out retail media auction tech, self-serve ad expansion
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Jul 18, 2025
How consumer behavior is evolving for the holidays in 2025
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Jul 18, 2025
Budgeting tools could be surprisingly strong Gen Z acquisition tactic
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Jul 18, 2025
Amex earnings buoyed by wealthy cardholder spend, increased card fees
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Jul 18, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Ecommerce Channel Search Ad Spending
Source: EMARKETER Forecast, July 2025 - June 2024
Note: search advertising that appears on websites or apps that are primarily engaged in retail ecommerce; examples include advertising on Alibaba's Taobao and on JD.com; excludes advertising on social networks or search engines; excludes Hong Kong
Additional Note: Search advertising includes advertising that appears based on specified keywords or search terms in response to a user’s query and includes paid listings, paid inclusion, and contextual text links. It includes advertising that appears on desktop and laptop computers, as well as mobile phones, tablets, and other internet-connected devices.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.