Source: EMARKETER Forecast, May 2025 - June 2025
Note: ages 18+ who use at least once per month; includes all time spent with Snapchat, regardless of multitasking
Additional Note: Figures are rounded to the nearest minute. Includes all mobile time spent on Snapchat.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.