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Source & Notes

Data Table

Source: EMARKETER Forecast, June 2024 - June 2024

Note: mobile phone users of any age who access their WeChat account via mobile phone app at least once per month; excludes Hong Kong

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; WeChat company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

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