Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
Why commerce media networks have grown so quickly
Article |
Jul 14, 2025
Levi Strauss streamlines product assortment to maximize profits amid uncertainty
Article |
Jul 14, 2025
CTAs lead the way in email engagement tactics
Article |
Jul 11, 2025
SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery
Article |
Jul 11, 2025
Marketers stick with TikTok Shop despite its uncertain future
Article |
Jul 11, 2025
Faster drug approvals are possible with global price concessions, FDA chief says
Article |
Jul 11, 2025
T-Mobile extends Starlink to rivals, creating ad paths beyond cell towers
Article |
Jul 11, 2025
Kraft Heinz plots breakup as CPG headwinds prove too strong to handle
Article |
Jul 11, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Neobank Account Holder Growth, by Company
by Age
by Generation
Neobank Account Holders
Source: EMARKETER Forecast, October 2024 - June 2024
Note: individuals 18+ who have at least one account at an FDIC-backed digital-only full-service bank open to all consumers that includes transactional and savings options but does not operate physical branches, and where all account management is carried out via web browsers, mobile apps or over the phone.
Additional Note: Individuals who hold at least one account at an independent, digitally native digital-only bank that has either a banking license or operates on a licensed bank's platform (such as Chime or Varo in the US, Monzo in the UK, and Koho in Canada).
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.