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Additional Note: Social commerce sales include products or services ordered by buying directly on the social platform or by clicking links on the social network that lead to the retailer's product page with an immediate purchase option. Travel and event tickets, tips, subscriptions, payments such as bill pay, taxes or money transfers, food services and drinking place sales, gambling and other vice goods sales are excluded.

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers and social network companies, consumer online buying trends, and macro-level economic conditions.

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