Source: EMARKETER Forecast, May 2025 - June 2024
Note: includes products sold directly to consumers via its owned and operated site or app and physical stores, bypassing standard distribution methods through a retailer, wholesaler, or third-party platform such as a marketplace
Methodology: Estimates are based on the analysis of US Department of Commerce data, estimates from other research firms, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions.