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EMARKETER
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Digitally Native Brand D2C Buyers
Overall
D2C Sales
D2C Physical Sales
by Brand Type
Established Brand D2C Ecommerce Sales
Digitally Native Brand D2C Ecommerce Sales
By Distribution Strategy
D2C Ecommerce Sales
Multibrand Ecommerce Sales
Users
Digitally Native Brand D2C Buyers
per User
Digitally Native Brand D2C Ecommerce Sales, per Online D2C Brand Buyer
Digitally Native Brand D2C Ecommerce Sales, per Person
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Source & Notes
Data Table
Source: EMARKETER Forecast- October 2024 
Note: ages 14+; internet users who have made at least one purchase from a digitally native vertical brand via its self-branded ecommerce site or app during the calendar year, including online, mobile and tablet purchases
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.
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