Source: Insider Intelligence | eMarketer, May 2023 - October 2023
Note: ages 18+ who use at least once per month; includes live, DVR, and other prerecorded video (such as video downloaded from the internet but saved locally); includes all time spent watching TV, regardless of multitasking
Additional Note: Figures are rounded to the nearest minute. TV includes live, DVR and other prerecorded video such as video downloaded from the internet but saved locally.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.