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See All Topics →Latest Articles
Explore our Research →Nonessential spending slumps amid tariff price hikes
Article |
Jul 15, 2025
JIC’s measurement audit shows a sector diversifying beyond Nielsen
Article |
Jul 15, 2025
Marketers rush to unify social, CTV strategies
Article |
Jul 15, 2025
AI summaries in Google’s news feed could undercut publisher traffic—again
Article |
Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
Article |
Jul 15, 2025
Shopify adds AI agent guardrails to protect its business model
Article |
Jul 15, 2025
Search engines reign, but social has standing in Latin America
Article |
Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
Article |
Jul 14, 2025
Why commerce media networks have grown so quickly
Article |
Jul 14, 2025
Levi Strauss streamlines product assortment to maximize profits amid uncertainty
Article |
Jul 14, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Share of Traditional Media Time Spent by Type
Overall
Among Users of Each Medium
Source: EMARKETER Forecast, June 2025 - June 2024
Note: ages 18+; includes magazines and newspapers; includes all time spent with print mediums; offline reading only; *includes printed catalogs, direct mail, cinema, and out-of-home
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.