Source: EMARKETER Forecast, May 2025 - June 2025
Note: ages 18+; includes all time spent with Facebook, regardless of multitasking; excludes Instagram; *includes all time spent with Facebook on desktop and laptop computers, regardless of multitasking; **includes all time spent with Facebook on mobile devices, regardless of multitasking
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.