Newsletter sign-up
Does my company subscribe?
Contact Sales:1-800-405-0844
EMARKETER
Log in
Become a ClientGet a DemoPricing
ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Media CMOs are putting AI education ahead of AI execution

Article |
 Mar 19, 2026

Gen Alpha relies on social commerce, but longs for physical retail

Article |
 Mar 19, 2026

Meta, YouTube addiction trial puts social media on the back foot

Article |
 Mar 19, 2026

Retail ad spending saw uneven growth in 2025

Article |
 Mar 18, 2026

Formula E puts creators behind the wheel in a live, brand-building race

Article |
 Mar 18, 2026

Brands adopt rival callouts as an emerging marketing tactic

Article |
 Mar 18, 2026

Macy’s is cautiously optimistic about its 2026 performance

Article |
 Mar 18, 2026

Biometric agent verification solution raises trust questions over OpenAI link

Article |
 Mar 18, 2026

Lululemon faces weakening sales as product missteps, proxy battle weigh

Article |
 Mar 18, 2026

OpenAI shifts product focus to business, productivity tools

Article |
 Mar 18, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.
Tablet Users
Overall
Digital Video Viewers
Facebook Users
Instagram Users
Internet Users
Social Network Users
X (formerly Twitter) Users
Mobile
Mobile Facebook Users
Mobile Phone Internet Users
Mobile Phone Social Network Users
Mobile Phone Users
Mobile Phone Video Viewers
Smartphone Users
Smartphone Video Viewers
Tablet Users
by Country
Digital Video Viewers
Digital Video Viewer Growth
Digital Video Viewer Penetration: % of internet users
Digital Video Viewer Penetration: % of population
Mobile Phone Internet Users
Mobile Phone Internet User Growth
Mobile Phone Internet User Penetration: % of population
Mobile Phone Internet User Penetration: % of worldwide mobile phone internet users
Mobile Phone Internet User Penetration: % of mobile phone users
Mobile Phone Internet User Penetration: % of internet users
Mobile Phone Users
Mobile Phone User Growth
Mobile Phone User Penetration
Smartphone Users
Smartphone User Growth
Smartphone User Penetration
Tablet Users
Tablet User Growth
Tablet User Penetration
by Region
Digital Video Viewers
Digital Video Viewer Penetration
Internet Users
Internet User Penetration
Mobile Phone Users
Mobile Phone Users Penetration
Smartphone Users
Smartphone User Penetration
Tablet Users
Tablet User Penetration
Become a Client
Does your company already subscribe?

Find out if your company offers access to EMARKETER.

Get access
Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: individuals of any age who use a tablet at least once per month
Additional Note: Tablets are touchscreen devices with a color display ranging 5 to 14 inches, a Wi-Fi connection or mobile data plan, and an advanced operating system such as Android, BlackBerry, iOS, or Windows. Though some have detachable keyboards, touch is the primary interface. Devices with a cellular voice connection are excluded. Examples include Amazon Fire, Apple iPad, Google Nexus 7 or 10, Microsoft Surface, and Samsung Galaxy Tab.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client
EMARKETER

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

685 Third Avenue21st FloorNew York, NY 100171-800-405-0844

Sales Inquiries

1-800-405-0844[email protected]

* Copyright © 2026 
EMARKETER Inc. All Rights Reserved.