Source: EMARKETER Forecast, May 2025 - January 2026
Note: ages 18+ who use at least once per month; includes all time spent with online video activities on smartphones, regardless of multitasking
Additional Note: Figures are rounded to the nearest minute; Smartphone video includes all video watching streamed or downloaded on a smartphone, including video streamed through social networks. There is overlap with smartphone social networks time spent.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.