Products

Note: ages 18+ who use at least once per month; includes all time spent with online video activities, regardless of multitasking; includes viewing via desktop/laptop computers, mobile (smartphones and tablets) and other connected devices (game consoles, connected TVs or OTT devices); excludes time spent with video via social networks

Additional Note: Figures are rounded to the nearest minute. Digital includes all desktop/laptop, mobile and other nonmobile connected-device activities, including video streamed through over-the-top services and social networks. There is overlap with social networks time spent.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.

Powerful data and analysis on nearly every digital topic.

Become a Client

Products

Events & Resources

Topics

Latest Articles

Shoppers do their homework before heading to stores

RFK Jr. set to testify at Senate hearing in wake of CDC upheaval

Apparel winners and losers in 2025

The big answers: EMARKETER Daily quiz

Gen Zers, Millennials consider beauty products essential

No click, no problem: How retailers can succeed in a zero-click world

Sports and news shift to streaming as linear TV faces tipping point

Revolut takes big step toward expanding in the US

Neurologists think in terms of drug categories, not product names

Citi Wealth’s two new AI tools can supercharge client communications

About

Coverage →

Industries →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Industries

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries