Source: EMARKETER Forecast, October 2024 - June 2024
Note: internet users of any age who watch streaming or downloaded video content via any device at least once per month
Additional Note: Digital video viewer figures in millions may not add up to total due to rounding.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major video sites; historical trends; internet and mobile adoption trends; and demographic adoption trends.