Source: EMARKETER Forecast, October 2024 - November 2024
Note: smartphone users of any age who watch video content via smartphone through a mobile browser, app, subscriptions or downloads at least once per month
Additional Note: Smartphones are any voice handset with an advanced operating system (e.g., Android, BlackBerry, iOS, Windows Phone, etc.) and features/capabilities that resemble a PC.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.