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Display Ad Spending Penetration: % of Total Digital Ad Spending
Overall
Display Ad Spending
Display Ad Spending Growth
Display Ad Spending Penetration: % of Total Digital Ad Spending
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Source & Notes
Data Table
Source: EMARKETER Forecast- December 2024 
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; banners (static display), rich media, sponsorships, video (including advertising that appears before, during or after digital video content in a video player)
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.
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