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Events
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Explore our Research →Shoppers do their homework before heading to stores
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Aug 29, 2025
RFK Jr. set to testify at Senate hearing in wake of CDC upheaval
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Aug 29, 2025
Apparel winners and losers in 2025
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Aug 29, 2025
The big answers: EMARKETER Daily quiz
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Aug 28, 2025
Gen Zers, Millennials consider beauty products essential
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Aug 28, 2025
No click, no problem: How retailers can succeed in a zero-click world
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Aug 28, 2025
Sports and news shift to streaming as linear TV faces tipping point
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Aug 28, 2025
Revolut takes big step toward expanding in the US
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Aug 28, 2025
Neurologists think in terms of drug categories, not product names
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Aug 28, 2025
Citi Wealth’s two new AI tools can supercharge client communications
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Aug 28, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Display Ad Spending
Overall
by Device
Source: EMARKETER Forecast, July 2025 - July 2025
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices for all formats mentioned; includes banners, rich media, sponsorships, video, and ads such as Facebook's Feed Ads and X's Promoted Posts; includes display-oriented formats on social networks, even if triggered by search queries
Additional Note: Includes rich media (including in-stream and outstream video ads). Rich media data for 2017-2022 includes in-stream and outstream video ads; data prior to 2017 includes only outstream video ads. eMarketer benchmarks its Canada digital ad spending figures against data from IAB Canada, for which the last full year measured was 2021.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.