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Explore our Research →Consumers unwilling to pay for AI features
Article |
Jul 30, 2025
The big answers: EMARKETER Daily quiz
Article |
Jul 29, 2025
Younger generations concerned most with cost of living
Article |
Jul 29, 2025
Brands prioritizing engagement, loyalty in influencer marketing
Article |
Jul 29, 2025
OpenAI’s upcoming GPT-5 unifies models, widens ChatGPT's lead
Article |
Jul 29, 2025
De minimis crackdown puts pressure on UPS’ cross-border business
Article |
Jul 29, 2025
Brazil’s streaming shakeup: Prime Video tops Netflix as ad-supported rivals surge
Article |
Jul 29, 2025
Some companies expand US manufacturing amid trade policy shifts
Article |
Jul 29, 2025
Citi’s Strata Elite enters the arena to compete with Chase’s Sapphire Reserve, Amex’s Platinum
Article |
Jul 29, 2025
Drugs coming from the EU will face a 15% tariff
Article |
Jul 29, 2025
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Learn More →Amazon October Sales Event Ecommerce Sales Tariff Scenario
Ad Revenues
Retail Ecommerce
Ecommerce Channel
Ecommerce Channel, by Format
by Product Category
Households
Prime Day
Users
Source: EMARKETER Forecast, May 2025 - June 2025
Note: represents the gross value of products or services sold on amazon.com (browser or app), regardless of the method of payment or fulfillment; excludes travel and event tickets, Amazon Web Services (AWS) sales, advertising services, and credit card agreements; includes direct and marketplace sales
Additional Note: The “limited tariffs” scenario assumes that US tariffs apply only to select trading partners. The “moderate tariffs” scenario assumes that US economic growth slows, but the downturn is limited due to partial tariff relief brought by trade negotiations with other countries. The “heavy tariffs” scenario assumes that broad US tariffs spark a global recession, leading to inflation, retaliation from other countries, and weakened business and consumer sentiment.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers, consumer online buying trends, and macro-level economic conditions.