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Explore our Research →The big answers: EMARKETER Daily quiz
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Aug 27, 2025
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How ChatGPT’s 52% referral traffic collapse could reshape SEO
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Aug 27, 2025
Shoppers trust genAI more than brand websites for purchase advice
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Aug 26, 2025
As Amazon’s Rufus gets its paws on publisher data, here’s how retailers should respond
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Aug 26, 2025
YouTube TV risks engagement dip as Fox standoff escalates
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Aug 26, 2025
Eli Lilly moves to file for approval of GLP-1 weight loss pill
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Aug 26, 2025
Gen Zers are committed to saving money but using the wrong products to get there
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Aug 26, 2025
Multiple signs of credit stress mean banks must have a plan to intervene
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Aug 26, 2025
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Learn More →Social Network Ad Spending
Overall
by Format
Digital Ad Spending by Subcategory
Source: EMARKETER Forecast, August 2025 - September 2024
Note: Paid advertising only; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes payments to influencers or other creators to produce sponsored content; includes branded content amplified as paid media. Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing updates, comments, photos, or other content
Additional Note: Digital ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Travel includes airlines, cruises, accommodations, tourism boards, destination marketing organizations, travel bureaus, country clubs, OTA’s, travel agents, travel websites, visitor centers, car rental companies and leisure and unmanaged business travel.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.