Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Aug 1, 2025
Revolut could soon become a full-service US bank
Article |
Aug 1, 2025
Nano-influencers earn impressive impression, engagement rates
Article |
Aug 1, 2025
JPMorgan-Coinbase partnership could change customers’ relationship with crypto
Article |
Aug 1, 2025
Trump intensifies threats against pharma if drugmakers don’t lower US prices
Article |
Aug 1, 2025
AI streamlines health report filings in Merck, McKinsey collab
Article |
Aug 1, 2025
United tries time-sensitive travel promotions to boost cardholder bookings
Article |
Aug 1, 2025
Klarna mulls possible September IPO
Article |
Aug 1, 2025
Competitive conquesting gains ground among RMNs
Article |
Jul 31, 2025
Parents prioritize value, convenience during back-to-school shopping
Article |
Jul 31, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Social Network Ad Spending
Source: EMARKETER Forecast, August 2024 - September 2024
Note: Paid advertising only; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes payments to influencers or other creators to produce sponsored content; includes branded content amplified as paid media. Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing updates, comments, photos, or other content
Additional Note: Digital ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Computing products and consumer electronics includes hardware (computers, computer storage devices and computer peripheral equipment), consumer electronics, prepackaged software (operating, utility, and applications programs), local area network systems and network systems integration, computer processing, and data preparation and data processing services.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.