Products

Note: includes advertising that appears on mobile phones, tablets, and mobile internet-connected devices; includes contextual text links, paid inclusion, and paid listings; examples of display-oriented formats on social networks that may be triggered by search queries, but are excluded from these figures, are video and rich media ads

Additional Note: eMarketer benchmarks its Canada mobile ad spending figures against data from IAB Canada, for which the last full year measured was 2019.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

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